7 Successful Enterprise Storytelling Techniques

Outline Your Huge Thought, Use Visuals, Drive Motion

Enterprise storytelling is an important ability as a result of it helps articulate the very important knowledge and story to allow selections and actions to optimize outcomes. This text gives seven sensible and actionable ways which, as a Studying and Improvement chief, you should utilize to reinforce your online business storytelling expertise.

7 Techniques For Profitable Enterprise Storytelling

1. Use A Story Construction

A story construction may also help to create a way of momentum and construct suspense in your story. A easy but efficient story construction to contemplate consists of figuring out your large concept and utilizing three of the vital parts of why, what, and how one can help it. Kurnoff and Lazarus [1] provide one other storyline construction: setting, characters, battle, large concept, and determination. The placement, characters, and battle make up the “why,” the large concept is the “what,” and the decision is the “how.”

2. Know Your Viewers

A necessary step in making a profitable enterprise story is to know your viewers. Who’re they? What do they care about? What are their ache factors and challenges? Typically, your viewers is various, and every viewers member has various pursuits. To interact every member of the viewers, chances are you’ll wish to introduce particular characters in your narrative that signify the actual curiosity factors and conflicts of the viewers member teams you will have recognized. Which means that your story will should be much more hermetic to make sure that all characters ultimately align along with your large concept. After getting a transparent understanding of your viewers, you’ll be able to tailor your story to steer off with their wants and pursuits and interact them emotionally in order that they embrace your large concept and name to motion.

3. Craft Memorable Headlines

Enterprise tales needs to be easy and easy. Keep away from utilizing jargon or technical language which will confuse your viewers. As an alternative, use clear, concise language to craft memorable headlines that inform the story and drive towards your large concept and name to motion. Properly-crafted headlines make it easier to hold the viewers engaged, management the narrative, and drive the result ahead. Kurnoff and Lazarus suggest three ways for crafting memorable headlines: be concise, particular, and conversational. Being concise signifies that it’s important to edit, after which edit some extra, to get rid of pointless phrases. Being particular signifies that you should utilize an information level, time-frame, or unit measure that resonates with the viewers. Lastly, being conversational signifies that your headline is straightforward to know and avoids jargon and large phrases.

4. Use Visuals

Visuals are a strong device for storytelling. In line with analysis by John Medina, three days after listening to a narrative, folks keep in mind 10%. If the story included an image, they’d retain 65%. The adage “an image speaks louder than a thousand phrases” rings true right here. They may also help for example complicated concepts and make your story extra participating and memorable. Use charts, graphs, photographs, and movies to reinforce your story and seize your viewers’s consideration.

Of their guide, authors Janine Kurnoff and Lee Lazarus [1] spotlight 5 visible parts that may improve your storytelling: pictures, diagrams, knowledge, textual content, and movies. Pictures could be fairly highly effective as a result of they assist humanize the message and create an emotional connection along with your viewers in ways in which resonate extra deeply and stay memorable longer. Diagrams may also help you chunk out key factors and drive the message shortly and succinctly. Knowledge, each qualitative and quantitative, is vital to your story. Whereas you should utilize it in charts, tables, or quotes, it’s also possible to mix outsized textual content and numbers to focus on key messages. Textual content can also be a kind of visible that’s sometimes overused. You should use textual content sparingly, leveraging varied fonts, colours, and sizes to focus on your large concept. Video can be utilized to deliver a personality to life and improve the large concept and your name to motion.

5. Shut With A Name To Motion

Your corporation story should culminate with a name to motion. What would you like your viewers to do? Interact extra, decide, or direct their groups into motion? Lee and Lazarus name the story ending a “decision”. The decision ought to have sufficient element to allow the viewers to decide. You must have sufficient backup data in case your viewers asks for extra particulars. The decision to motion, or decision, should align, help, and spotlight the large concept of your story.

6. Use Emotion

Emotion is a strong device for storytelling. It may assist to create a connection along with your viewers, make your story extra memorable, and encourage your viewers to take motion. Aristotle outlined ethos, logos, and pathos because the three foundational pillars of emotional engagement and persuasion. TED talks are an excellent instance of tales that use an emotional connection to elicit engagement and motion on behalf of the viewers.

7. Be Artistic, Concise, And Crisp

Creativity and authenticity are important in enterprise storytelling. Being daring in how you employ the varied ways described right here may also help you and your group increase your creativity. Being genuine, sincere, and real in your storytelling, and even exhibiting vulnerability, could be helpful relying in your viewers’s pursuits and wishes. Lastly, being concise is vital. Most individuals can keep in mind as much as three issues after a presentation, so maintaining the story concise and crisp is significant. Your viewers will recognize your honesty and brevity and be extra prone to join with you and your message.


Enterprise storytelling is an important ability everybody must grasp. A number of enterprise storytelling ways, together with crafting a narrative construction, figuring out your viewers, and utilizing visuals, amongst others, could be helpful to you and your L&D group. As you endeavor to create extra participating and memorable tales, keep in mind that enterprise storytelling is an invite to your viewers to take a journey of concepts with you. The story helps you and the viewers navigate a plethora of knowledge and 0 in on the large concept that captures your viewers’s consideration and conjures up them to take motion to enhance studying enterprise efficiency outcomes inside your group.


[1] Kurnoff, J. and Lazarus, L. 2021. On a regular basis Enterprise Storytelling: Create, Simplify, and Adapt A Visible Narrative for Any Viewers. New Jersey: John Wiley & Sons.

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